Positioning: The Battle for Your Mind
This text deals with the problems of communicating in an overcommunicated society. It shows how to position a company within the mind of the prospective buyer/customer, how to stay there, how to find an area not filled by a leader and how to avoid the pitfalls of letting a second product ride on the coatails of an established one. This book reveals case histories and anecdotes of successes and failures in the world of advertising
224 pages ; 203 x 137 mm.
9780071373586, 0071373586
1000500332
Paperback