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Outside in: The Power of Putting Customers at the Center of Your Business

Harley Manning, Kerry Bodine, Josh Bernoff - 2012 - Business & Economics - Limited preview
Two research analysts describe how companies can truly understand the real needs of their customers by seeing a business through their eyes and enforcing the concept of “customer service” through every facet of the company, from finance to legal ...

The Design of Everyday Things: Revised and Expanded Edition

Don Norman - 2013 - Design - Limited preview
The ultimate guide to human-centered design Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even ...

Start With Why: How Great Leaders Inspire Everyone To Take Action

Simon Sinek - 2011 - Business & Economics - No preview available
Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time. Why are some people and organisations more ...

Insanely Simple: The Obsession That Drives Apple's Success

Ken Segall - 2012 - Business & Economics - Limited preview
To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other ...

Age of Context: Mobile, Sensors, Data and the Future of Privacy

Robert Scoble, Shel Israel - 2014 - Business & Economics - No preview available
In 2006, co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later they have teamed up again to report that social media is but one of five ...

Agile Software Requirements: Lean Requirements Practices for Teams, Programs ...

Dean Leffingwell - 2010 - Computers - Limited preview
“We need better approaches to understanding and managing software requirements, and Dean provides them in this book. He draws ideas from three very useful intellectual pools: classical management practices, Agile methods, and lean product ...