Far Eastern Economic Review1975 |
From inside the book
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Page 11
... airline advertising in Asia hangs over the Malaysian Airline System ( MAS ) account , currently held by the Leo Burnett agency . It is a big account , worth an estimated US $ 4 million a year , and no doubt Burnett will be doing its ...
... airline advertising in Asia hangs over the Malaysian Airline System ( MAS ) account , currently held by the Leo Burnett agency . It is a big account , worth an estimated US $ 4 million a year , and no doubt Burnett will be doing its ...
Page 32
... airline carried 1,991,582 passengers , an increase of 21.5 % over the previous year . But the load factor reached 76.6 % , nearly 7 % above the level which NAC strives to maintain , so the airline expanded its forward plans to cope with ...
... airline carried 1,991,582 passengers , an increase of 21.5 % over the previous year . But the load factor reached 76.6 % , nearly 7 % above the level which NAC strives to maintain , so the airline expanded its forward plans to cope with ...
Page 54
... airline officials call " passenger yields " which are the airlines ' revenue per passenger - mile – are now essentially static , whereas they had been rising in recent years . Such yields , according to Bluck and other airline officials ...
... airline officials call " passenger yields " which are the airlines ' revenue per passenger - mile – are now essentially static , whereas they had been rising in recent years . Such yields , according to Bluck and other airline officials ...
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