Consumer Value: A Framework for Analysis and Research
Morris B. Holbrook
Psychology Press, 1999 - Business & Economics - 203 pages
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience?
The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour.
This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality.
Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
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The value of time in the context of waiting and delays
Value as excellence in the consumption experience
The value of status and the status of value
Possessions materialism and otherdirectedness in
The dangers and opportunities of playful consumption
beauty in art and fashion
Other editions - View all
active aesthetic value affect analysis appears asked aspects Association beauty chapter Clothing compared comparison concept concerning consider consumer behavior Consumer Research consumer value consumption experience context cost culture defined definition derived described desire dimensions discussion efficiency esteem ethics evaluation example excellence expectations expressive extrinsic fact fashion framework further goal Holbrook identity important individual interaction interest intrinsic involves issues Journal judgment Management marketing materialism means moral motivated nature noted object other-oriented particular perceived perception perhaps perspective play playful pleasure position possessions present Press Psychology purchase question reactive reasons refer relevant result role rules satisfaction self-oriented sense situation social Solomon specific spirituality status suggests symbols theory thing types of value Typology Typology of Consumer University utility waiting York
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