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WATER

TREATMENT PLANTS

ESSENTIAL TO THE PRESERVATION OF LIFE AND MACHINERY

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To reflect an attitude of vitality, to match the mood of the timesThe Indian Cable Company Limited has redesigned its corporate symbol.

What?

A new symbol after 46 years?

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INCAB

The Indian Cable Company Limited-India's first and
foremost cablemakers-is geared to face an exciting
future in a resurgent economy. Making new products,
evolving new processes. Our new symbol-INCAB-
depicts this forward-thrust, typifies our determination
to stay in the forefront of an industry we pioneered
46 years ago.

The Indian Cable Company Limited has the strength
of experience and the spirit of adventure to extend
the frontiers of technology and development. INCAB
signifies this strength, symbolises our dynamism.
The Indian Cable Company Limited is a good name,
a great name, but a long one. INCAB is shorter. Easily
identified-easily remembered. Friendlier.

Call us INCAB from now on.

And every time you do, remember what it stands for. A new attitude in a mature organisation-India's pioneer cablemakers. Mature, yes, but more vigorous than ever. Ready, able and eager to meet the challenges that lie ahead. Seeking new ways to serve more widely, at home and abroad.

This is INCAB

INCABE

THE INDIAN CABLE COMPANY LIMITED
quality cablemakers-first and foremost

WTINC 3264A

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कहते हैं

'लंका पर चढ़ाई करने को जब

सेतुबन्ध रामेश्वर का पुल बनाया जा रहा

था उस समय अनेक बानर - भालू, ग्रामीण

और निषाद जी-जान से जुट कर उस पवित्र कार्य में अपने श्रम शक्ति से भर

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पूर योग दे रहे थे ।

एक क्षुद्र गिलहरी भी जगज्जननी के उद्धार हेतु बनाये जाने वाले इस पुल में अपना अकिंचन योग दे रही थीवह भोर से सांझ तक बार बार धूल में लोट कर अपने रुओं में धूल भर लाती थी और उसे पुल पर झाड़ देती थी ।

भूख, गरीबी, बेकारी, बीमारी, निरक्षरता के विरुद्ध भारतीय जनता

संघर्ष में हम भी अपनी अकिंचन भूमिका अदा कर रहे हैं और दासत्व के अभिशाप - आर्थिक पराधीनता से भारत को मुक्त करने के लिए कृतसंकल्प हैं ।

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EDITORIAL

CONGESTED CITIES

A recent report from Bombay says that appeals by Ministers to entrepreneurs at various industrial gatherings to set up industries outside the Bombay-Thana and Poona-Chinchwad complexes have failed to attract even a single proposal. The Maharashtra Government's package of incentives was fairly attractive: it included support from the State Government to secure industrial licences from the Centre; rebate on electricity tariffs; a cash refund of sales tax ; exemption from octroi duties; supply of iron and steel; guaranteeing of loans; contribution towards cost feasibility and payment of non-agricultural assessment. This scheme of incentives, which was announced in September 1964, was intended to achieve a balanced regional development of the State by inspiring industrialists to shift their industries or establish new ones. Other State Governments have fared no better. Gujarat's plans to develop Baroda city by dispersing industry have not made much headway. Nor has the Master Plan for Delhi. Last November, Mr. Mehr Chand Khanna confessed in the Rajya Sabha his "utter helplessness" in shifting any offices from Delhi. As for Calcutta, the CMPO has several possible solutions for urban congestion under study; the present position is not much different.

The effect of suburban industrial estates on re-distributing population has been largely peripheral. The forces making for rising population and employment in cities are strong and persistent. Besides being ports, some cities are the seat of the State Government. Few industries and trades can afford to be away, especially in this era of controle and permits, from the headquarters of Government and the local centres of finance, insurance and commerce, the law courts, the stock exchange and complementary enterprises. But such rapid urban growth has resulted in increasing shortages of housing and deterioration in urban services and facilities. According to the 1961 census, cities with a population of one million and above accounted for 45.6% of the total number of industrial units in the selected categories under the Industrial Development and Regulation Act. The Town and Country Planning Organization of the Ministry of Health has estimated that urban population will increase to 114 million by 1971 and 165 million by 1981. The extent to which the pattern of industrial location can be changed within a short time is limited. Few States have thought in terms of rationalizing land distribution for industry on the one hand and housing on the other.

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