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AIYARS-WJ-135

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A long and happy future with ACC Cement.

ACC Cement guarantees durability and economy

for years and years. A house built with ACC Cement is so easy to clean, stays dry and comfortable.

The next time you build, put your trust in ACC Cement

to keep you and your family secure, and live happily ever after.

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For your cement requirements, contact your nearest
ACC stockist or The Cement Marketing Company of India Ltd.,
Westcot Building, Mahatma Gandhi Road, Kanpur.

FREE TECHNICAL HELP from The Concrete
Association of India, 82-84, Jan Path, New Delhi.

THE ASSOCIATED CEMENT COMPANIES LIMITED The Cement Marketing Company of India Limited

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good haul with a better engine

Kirloskar RV-M series watercooled marine engines are specially designed for deep sea operation. Reliable on rough, high seas, powerful and economical in operation and they are reasonably priced.

Special Features:

■Wet liners in individual cylinders and individual cylinder-heads for easy maintenance.

Aluminium Alloy Self Priming Pump for sea water cooling 12 Volts electrical as well as hand-starting. Winch drive arrangement Heavy duty 1:1, 2:1 or 3:1 gear box Stainless steel propeller shaft and balanced 3-bladed or 4-bladed manganese bronze propeller. 32BHP to 63 BHP power range.

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Service and spare parts are easily available at all major fishing centres through local dealers.

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KIRLOSKAR OIL ENGINES LTD., ELPHINSTONE ROAD, KIRKEE, POONA 3

"Registered User-Kirloskar Oil Engines Ltd., Poona-3"

(ii) THE CIVIC AFFAIRS. NOVEMBER, 1971

RAAS/KOE/RVM-23 ENG

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EDITORIAL

Campaign For Clean-Cities

The Prime Minister, Mrs. Indira Gandhi, addressing the second day's session of the A.I.C.C. in Simla on October 9, gave a call for a nation-wide remove-the-filth campaign, a cause dear to Mahatma Gandhi, from next month to August next year when the nation celebrates the silver jubilee of its independence.

She said removal of filth did not require physical exertion and added that in this work children from five years to nine years can participate.

She hoped that by August 15, 1972, all major cities in the country sould be free from filth.

Emphasising the need for cleanliness, she said that this would not only improve national health but also boost tourism. And once the habit of cleanliness was inculcated, it would continue.

The Press generally did not notice the above remarks of the Prime Minister in her address to the AICC. None cared to make any comment on them. The "Times of India" described the AICC Session as dull and insipid, and its columnist described Mrs. Gandhi's speech "an unispiring and rambling discourse, touching on many topics but getting to grips with none. This was probably her worst performance at any AICC session since the Congress split." The columnist added-"the sole new idea it put forward was a call for a national cleanliness campaign". The call, however, as seen above failed to evoke any support from the Press or the other vocal sections of the community.

Undeterred by the cold indifference to the people to what should be treated as a matter of utmost importance to them, Mrs. Gandhi, while inaugurating a slum improvement programme in Bombay on October 14, asked the people of Bombay to launch a cleanliness campaign, adding, "start it to-day, and Bombay will become a beautiful city by the time the silver jubilee of the country's independence is celebrated".

That the subject of cleanliness of cities is close to the Prime minister's heart, is evident from ecology, slums and air pollution in Delhi being discussed during one of her informal meetings with the writers of the Capital, reported in the "Socialist India".

Asked one of the invitees to this informal meet: "You must be terribly busy and overworked these days”.

"I have been cleaning my godown for part of the day", was the P.M.'s quick reply.

So far the idea of national city cleanliness campaign, however, continues a non-starter. None of P.M.'s colleagues, no political or social organisation, in fact no section of the community has yet come forward to lend a hand in promoting it. The indifference to cleanliness is as colossal as is the growing uncleanliness of Indian cities. Garbage, filth. polluted water and air, overcrowding, slums, dirts and disease are the hall marks of most of the cities, and even

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