Communicating Health: A Culture-centered ApproachThe culture-centred approach offered in this book argues that communication theorizing ought to locate culture at the centre of the communication process such that the theories are contextually embedded and co-constructed through dialogue with the cultural participants. The discussions in the book situate health communication within local contexts by looking at identities, meanings and experiences of health among community members, and locating them in the realm of the structures that constitute health. The culturecentred approach foregrounds the voices of cultural members in the co-constructions of health risks and in the articulation of health problems facing communities. Ultimately, the book provides theoretical and practical suggestions for developing a culture-centred understanding of health communication processes. |
Contents
The CultureCentered Approach to Health | |
Theoretical Approaches to the Study of Culture | |
Culture Identity and Health | |
Pathways of Curing and Healing | |
Culture and Marginalization | |
Health Experiences in Marginalized Sectors | |
Culture Social Capital and Health | |
Organizing | |
Health Culture and Globalization | |
Culture as Praxis | |
References | |
Index | |
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actors agency Airhihenbuwa alternative approach to health articulated basic beliefs biomedical model biomedicine cancer centered approach chapter communication theories community members conceptualized condoms constituted constructed context create critical cultural members cultural participants culture in health culture-centered approach dialogue discursive space Discussion point disease dominant paradigm Dutta Dutta-Bergman 2004a economic emphasis enacted engaging entertainment–education framework goal health and illness health belief model health campaigns health communication scholarship health experiences health meanings health promotion healthcare healthcare system his/her HIV/AIDS Hmong identity ideology inaccess individual inequities instance interactions interrogating interventions knowledge located locus of control marginalized communities meaningful medicine messages narratives negotiated neoliberal offer organizations participatory patient political postcolonial practices problems programs questions relationship resistance role Santalis sex workers social capital social change social systems solutions Sonagachi story structural violence structure and agency subaltern subaltern studies suggests target typically understanding values violence voices