Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of BusinessHarness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products—what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond “Big Data” and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:
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Contents
Contents | 5 |
The Next Age of Business and Technology | 9 |
iii | 98 |
Four Principles for Success in the Code Halo Economy | 101 |
Winning with the Crossroads Model | 175 |
Winning in the New Code Rush | 224 |
Photo Credits | 237 |