Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of BusinessHarness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products—what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond “Big Data” and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:
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Contents
The Personal Code Halo Press 1 | |
List of Illustrations | |
Driver of the Technological | |
The Five Business Code Halos | |
2 Surge Expected in Predictive Analytics | |
Four Principles for Success in the Code Halo | |
Beauty Is About Experience Not Just Devices | |
Calibrate Your Approach for a Global | |
1 Organizations Blend Hierarchy | |
Does Your Reputation | |
1 Three Business Horizons | |
Winning with the Crossroads Model | |
Weaver of Webs | |
Experience | |
Netflix Lassos Data to Win in the Market | |
1 Catching the Fifth Wave of Corporate | |
Smart Cars Smart Houses Smart Grids Smart | |
2 The Transformation of Knowledge Rule | |
2 Bookselling at the Crossroads | |
Decide Your Fate at the Crossroads | |
1 Michael Porters Value Chain Model | |
Dont Lock Out New Ideas During Ionization | |
Enrich and Scale at Internet | |
Scale Your Data First Not Your Business | |
Enrich Your Solution to Win at the Crossroads | |
Winning in the New Code Rush | |