Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business

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John Wiley & Sons, Mar 28, 2014 - Business & Economics - 256 pages

Harness "Code Halos" to gain competitive advantage in the digital era

Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products—what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond “Big Data” and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:

  • Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies;
  • Shows how the Crossroads Model can help anticipate and navigate this market shift;
  • Provides examples of traditional firms already harnessing the power of Code Halos including GE's "Brilliant Machines," Disney's theme park "Magic Band," and Allstate's mobile devices and analytics that transform auto insurance.
With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.
 

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Contents

Acknowledgments
YoureUncomfortable with ScrambledEgg Life
of Code
The Value of the Virtual
The Personal Code Halo Press 1
List of Illustrations
Driver of the Technological
The Five Business Code Halos
2 Surge Expected in Predictive Analytics
Four Principles for Success in the Code Halo
Beauty Is About Experience Not Just Devices
Calibrate Your Approach for a Global
1 Organizations Blend Hierarchy
Does Your Reputation
1 Three Business Horizons
Winning with the Crossroads Model

Weaver of Webs
Experience
Netflix Lassos Data to Win in the Market
1 Catching the Fifth Wave of Corporate
Smart Cars Smart Houses Smart Grids Smart
2 The Transformation of Knowledge Rule
2 Bookselling at the Crossroads
Decide Your Fate at the Crossroads
1 Michael Porters Value Chain Model
Dont Lock Out New Ideas During Ionization
Enrich and Scale at Internet
Scale Your Data First Not Your Business
Enrich Your Solution to Win at the Crossroads
Winning in the New Code Rush
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About the author (2014)

MALCOLM FRANK is the Executive Vice President of Strategy and Marketing at Cognizant, a leading Business and Technology consulting firm with over 175,000 employees. He has over 25 years of experience consulting on IT-based strategy with organizations around the world. He is a graduate of Yale University.

PAUL ROEHRIG is the Global Managing Director of Cognizant's Center for the Future of Work. He was previously a Principal Analyst at Forrester Research and held multiple roles with Hewlett Packard. He is a graduate of the University of Florida and has a doctorate from Syracuse University.

BEN PRING is the Director for Cognizant's Center for the Future of Work. He was previously a Research Vice President at Gartner. In 2008 he won Gartner's prestigious annual Thought Leadership award. He has a philosophy degree from Manchester University.

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