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THE FIRST NUMBER OF

The London Magazine,

CONDUCTED BY WILL WILLIAMS,

Price Sixpence,

May still be obtained at the Office, 75, FLEET STREET. It is "a brilliant number," says the Examiner. The contents are as follow:

What the Prince will see in India, By Major KNOLLYS.

Something Praedesque.....

Purely Professional

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MORTIMER COLLINS.

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No. 2, which, as the Dispatch says, "maintains the high position which it fairly achieved at its first appearance," is also in print. The contents comprise :

How Andy Beg became a Fairy .........By the Author of "The Queen of

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Connaught."

Mrs. LINNAEUS BANKS.

Capt. GORDON STABLES.

The Social Life of the Jews....

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ADOLPHUS ROSENBERG.
EMMA WATTS PHILLIPS.

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Voices of the Christmas Bells.......

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Winter at Hazelbarn

His Story and Mine

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A Winter Song

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Gwenna............

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The Reconsidered Verdict

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Baldry's Successor.

Poor Timperley

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The London Standard says: "The LONDON MAGAZINE is a new and able venture."

The Morning Advertiser says: "This sixpenny periodical of light literature has merit enough to succeed."

Lloyd's London Newspaper says: "The LONDON MAGAZINE stands alone among the cheaper monthlies."

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Fun says: "The LONDON offers excellent change for sixpence."

Judy says: "The contents are all light and readable."

The Weekly Budget says: "We strongly recommend all who can find pleasure in refined literature to make the LONDON MAGAZINE a fireside companion."

The Newcastle Weekly Chronicle says: The LONDON MAGAZINE is the most promising of all recent ventures."

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The Hornet says: "The new venture promises well."

The Brighton Times says: "We opine it will make itself a name, and that a lasting

The Observer says: "The LONDON MAGAZINE is the cheapest sixpennyworth of light literature extant."

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The Dispatch says: "For sixpence, the amount and quality of the LONDON MAGAZINE is remarkable."

The Illustrated London News says: "The LONDON MAGAZINE is freighted with really pretty trifles."

The Penny Illustrated Paper says: "Each paper and poem will be read with pleasure each being short and to the purpose."

The Illustrated Sporting and Dramatic News says: "All the contributors have put forth their best and happiest energies."

The Examiner says: "The LONDON MAGAZINE ought to prove a great success."

The Gloucester Mercury says: "We shall not be surprised if the LONDON MAGAZINE meets with extraordinary success."

The Wrexham Guardian says: "The LONDON MAGAZINE comprises eighty pages of the most readable matter ever offered to the public for the modest sum of sixpence."

The Brighton Daily News says: "Mr. Will Williams will soon create a revolution in magazine literature as regards price, or at least will secure his own periodical a large and enduring popularity,"

The Dumfries Courier says: "The LONDON MAGAZINE has made a most promising start." The Nottingham Daily Guardian says: "The veriest glutton for intellectual entertainment will not be so unreasonable as to wish another type's impression for his sixpence." The Kent Herald says: "The LONDON MAGAZINE is a very readable and amusing serial." The Newsvendor says: "A good sixpennyworth."

The Bath Chronicle says: "The Magazine may be put in the front of the sixpenny monthlies."

The Manchester Courier says: "Without rival."

The Stafordshire Times says: "The Magazine is a marvel of cheapness."
The Coleraine Chronicle says: "One of the best of our sixpenny monthlies."
The Islington Gazette says: "A wonderful sixpennyworth."

The Bath Express says: "A thoroughly readable magazine of light literature."

The Publishers' Circular says: "A promising venture."

The Brighton Examiner says: "A valuable journal of light literature."

OFFICE: 75, FLEET STREET.

Hole Advertising Agents; MESSRS. GORDON & GOTCH, St. Bride Street, E.C.

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What the Prince will see in India, By Major KNOLLYS.

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ORDER FROM YOUR NEWSAGENT.

AMONGST THE CONTENTS OF THE THIRD NUMBER

OF

The London Magazine

WILL BE

An Article on BILLIARDS (with Diagrams) by CAPTAIN CRAWLEY; SHORT STORIES, by the Author of "Comin' through the Rye" and "Off Parade;"

GLIMPSES of CANADA, by EDWARD DICEY; and

Papers by WILLIAM GILBERT and GEORGE FRANCIS HEATH.

The following are a few of the criticisms that have appeared on the LONDON MAGAZINE.

"The LONDON MAGAZINE is the cheapest sixpennyworth of light literature extant."-Observer.
"The LONDON MAGAZINE offers excellent change for sixpence."-Fun.

"For sixpence, the amount and quality of the LONDON MAGAZINE is remarkable."-Dispatch.
"The LONDON MAGAZINE is freighted with really pretty trifles."-Illustrated London News.
"The LONDON MAGAZINE is an able venture."-Standard.

"We may fairly say that it will stand alone among the cheaper monthlies."-Lloyd's Weekly London Newspaper.

"The contents are all light and readable."-Judy.

"The contributions are without rival in a magazine sold at sixpence."-Liverpool Daily Courier. "The new monthly of light literature has perhaps a more imposing list of contributors than any of its rivals."-Sheffield Independent.

"The tales are animated and original; there is some beautiful poetry-in a word, the editor has been fortunate in his contributors, and judicious in his selections."-Derby Mercury.

"The LONDON MAGAZINE is the most promising of all recent ventures. The contents are not only extremely varied, but admirably selected."-Newcastle Weekly Chronicle.

"The contents of the first number are highly promising."-News of the World.

"Each paper and poem will be read with pleasure, each being short and to the purpose."-Penny Illustrated Paper.

"All the contributors have put forth their best and happiest energies."-Illustrated Sporting and Dramatic News.

"A brilliant number. The LONDON MAGAZINE ought to prove a great success."-Examiner.

"We shall not be surprised if the LONDON MAGAZINE meets with extraordinary success."-Gloucester Mercury.

"The LONDON MAGAZINE comprises eighty pages of the most readable matter ever offered to the public for the modest sum of sixpence."-Wrexham Guardian.

"The veriest glutton for intellectual entertainment will not be so unreasonable as to wish another type's impression for his sixpence."-Nottingham Daily Guardian.

"There is a surfeit of intellectual wealth."-Waterford Citizen.

"The price of the LONDON MAGAZINE is simply ridiculously cheap."-Oxford and Cambridge Undergraduate's Journal.

"We shall watch with interest the future history of this promising magazine."-Dundee Advertiser. "Mr Will Williams will soon create a revolution in magazine literature as regards price, or at least will secure his own periodical a large and enduring popularity."-Brighton Daily News.

"The LONDON MAGAZINE has made a most promising start."-Dumfries Courier.

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