Popular Religion in America: The Evangelical Voice

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Greenwood Publishing Group, 1993 - Religion - 217 pages

The enormous growth of evangelicalism is one of the major developments in recent American life. Like other scholars, Jorstad acknowledges that evangelicalism has grown because it is theologically attractive. But Jorstad also attributes the growth of the evangelical movement to its relationship with American popular culture. According to the author, the evangelical movement was able to integrate populist, democratic traditions with a cultural inclusiveness, a mastery of high technology, and a willingness to use mass media to spread its views.

The book contains three sections. The first traces the development of evangelical subculture between 1960 and 1990. The second part discusses the evangelical movement and social and individual values. The third part explores popular religion and the media. The book considers the involvement of evangelicals in popular religion, the appeal of popular religion to many but not to all evangelicals, the similarities between popular religion and more traditional religious organizations, and the means by which evangelicalism effectively utilizes the many genres and styles of popular culture.

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Selected pages


The Shaping of the Evangelical Subculture 19601990
Earning Daily Bread Problems and Possibilities
Popular Religion and the Self Evangelical Options
Sexuality Marriage and Family in Popular Religion
Popular Religion and the Transformation of Television
Popular Religion and the Radio Those Who Have Ears
Popular Religion and the Print Media Those Who Have Eyes
Popular Religion and Evangelical Music The Perfect Blend
Popular Religion and Evangelical Church Music The Heritage Lives
Popular Religion in the Churches An Estimate
Membership National Association of Evangelicals January 1991
Selected Bibliography

Common terms and phrases

Popular passages

Page 91 - This at last is bone of my bones and flesh of my flesh; she shall be called Woman, because she was taken out of Man.
Page 60 - In the house of the wise are stores of choice food and oil, but a foolish man devours all he has.
Page 164 - The Sound of Light: A History of Gospel Music (Bowling Green, Ohio: Bowling Green State University Popular Press, 1990), p. 86. 10Melva Wilson Costen, African American Christian Worship (Nashville: Abingdon, 1993), p. 98. "John E. Brandon, "Worship in the Black Experience," in The Black Christian Worship Experience, ed.
Page 45 - Marshall Frady, Billy Graham: A Parable of American Righteousness (Boston: Little Brown, 1979...
Page 115 - It is no secret, what God can do. What He's done for others; He'll do for you. With arms wide open; He'll pardon you. It is no secret, what God can do.
Page 65 - James Davison Hunter, Evangelicalism: The Coming Generation (Chicago: University of Chicago Press, 1987...
Page 15 - Schultze, Televangelism and American Culture: The Business of Popular Religion (Grand Rapids, Mich.: Baker Book House, 1991), pick up the story in its evangelical phase. On Falwell, the New Religious Right...
Page 15 - Fundamentalism, 1930-1950," in ML Bradbury and James B. Gilbert (eds.), Transforming Faith: The Sacred and Secular in Modern American History (Westport, Conn., 1989), p.
Page 146 - As I wrote, I'd imagine that I was sitting across the table from a young person — a cynical, irreligious person — and I'd try to convince him that the Bible prophecies were true.

About the author (1993)

ERLING JORSTAD is Professor of History and American Studies at St. Olaf College. Among his many publications are That New-Time Religion: The Jesus Revival in America (1973), Bold in Spirit: Lutheran Charismatic Renewal in America (1974), Begin Religious In America: The Deepening Crises over Public Faith (1986), and Holding Fast/Pressing On: Religion in America in the 1980s (Greenwood Press, 1990).

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