...important part than reality in history, where the unreal is always of greater moment than the real. Crowds being only capable of thinking in images are...to be impressed by images. It is only images that terrify or attract them and become motives of action. For this reason theatrical representations, in...

...after he had succeeded in becoming a famous man. — ARTHUR SCHOPENHAUER. THE SUGGESTIBILITY OF CROWDS. Crowds being only capable of thinking in images are...to be impressed by images. It is only images that terrify or attract them and become motives of action. For this reason theatrical representations, in...

...victim of illusions, and that he has laughed or wept over imaginary adventures. Sometimes, however, the sentiments suggested by the images are so strong that they tend, like habitual suggestions, to transform themselves into acts. (Le Bon, 1895/1960, p. 68) The notion that an entire...

...argued, were formed by images. They worked with emotional associations rather than sequential arguments. Crowds being only capable of thinking in images are...images are so strong that they tend, like habitual suggestions, to transform themselves into acts. (Le Bon, 1960, p.68) This argument appeared eminently...

...leader's clear understanding of the rules guiding the "masses'" mentality. One of these rules was that "crowds being only capable of thinking in images are...to be impressed by images. It is only images that terrify or attract them and become motives of action."38 Le Bon encouraged leaders to play on the power...

...in its mind, though they most often have only a very distant relation with the observed facts. . . . Crowds being only capable of thinking in images are only to be impressed by images." At times, as Le Bon saw, the image evokes cruel behavior; the belief in "one true faith" sent millions...

...1895/1960: 32l. Le Bon himself alluded to the persuasive powers of the media of the day when he said that: Crowds being only capable of thinking in images are...images are so strong that they tend, like habitual suggestions, to transform themselves into acts. (1895/1960: 68l This statement was one of the first...

...Lumiere brothers unveiled the cinematograph, declared that the suggestible crowd was formed by images: "Crowds being only capable of thinking in images are...effect on the imagination of crowds than theatrical representations."121 Le Bon went so far as to suggest that cinema should be placed in the hands of...

...important part than reality in history, where the unreal is always of greater moment than the real. Crowds being only capable of thinking in images are...to be impressed by images. It is only images that terrify or attract them and become motives of action. For this reason theatrical representations, in...

...unity of crowds'. They expect that all members of a crowd will look up to a prestigious figure, and 'being only capable of thinking in images are only to be impressed by images', of the kind produced by grand royal ceremonies.40 Jack London, for instance, described a coronation...