Do Political Campaigns Matter?: Campaign Effects in Elections and ReferendumsDavid M. Farrell, Rüdiger Schmitt-Beck This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take of the state of this sub-discipline. The individual chapters present the most recent studies on campaign effects in North America, Europe and Australasia. As a whole, the book provides a cross-national assessment of the theme of political campaigns and their consequences. |
Contents
1 Studying political campaigns and their effects | 1 |
The new politics of late deciding voters | 19 |
Results from the 1999 Swiss election panel study | 38 |
The 1994 and 1998 parliamentary elections in Hungary | 54 |
Evidence from recent Canadian elections | 71 |
The case of Finland | 86 |
The continuing development of constituency campaigning in Britain | 100 |
American elections from Eisenhower to George | 119 |
How do campaigns differ? | 137 |
10 Public opinion formation in Swiss federal referendums | 154 |
Yes but it depends | 172 |
| 182 | |
| 197 | |
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Common terms and phrases
activities actors advertising analysis attention Australia awareness ballot become behaviour Britain campaign effects candidates canvassing cent Chapter choice citizens communication compared Conservative constituency context countries coverage deciders decision democracies Democrats dependent direct discussion economic efforts election campaign Election Study electoral elite evaluations evidence expected exposure Figure forms given greater groups impact important increase indicator individual influence intensity interaction interest issue Labour late deciders leaders less major matter means measures messages newspaper Notes opinion opposition organizations outcome participation particular partisan party party identification political political actors polls position present priming proposals public television question recent referendum referendum campaigns respondents role seats significant social sophistication sources studies success suggests survey Table telephone trend types United variables vary vote voters