Consumer Value: A Framework for Analysis and ResearchMorris Holbrook As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? |
Contents
The value of time in the context of waiting and delays | 29 |
Value as excellence in the consumption experience | 43 |
The value of status and the status of value | 63 |
Possessions materialism and otherdirected ness in | 85 |
The dangers and opportunities of playful consumption | 105 |
beauty in art and fashion | 126 |